Mac

MacBook Air 13” and 15”
M4 chip
sky blue
silver
starlight
midnight
Strikingly thin and fast so you can work, play or create anywhere.
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New 14” with M5
MacBook Pro 14” and 16”
M5, M4 Pro or M4 Max chip
space black
silver
The most advanced Mac laptops for demanding workflows.
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iMac
M4 chip
silver
A stunning all-in-one desktop for creativity and productivity.
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Mac mini
M4 or M4 Pro chip
The mini-est, most affordable Mac with mighty performance.
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Mac Studio
M4 Max or M3 Ultra chip
Powerful performance and extensive connectivity for pro workflows.
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Mac Pro
M2 Ultra chip
A pro workstation with PCIe expansion for demanding workflows.
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Studio Display
A 5K Retina display with stellar camera and audio.
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Pro Display XDR
An advanced 6K XDR display for pro workflows.
Learn more Buy

MacBook Air 13” and 15”
M4 chip
sky blue
silver
starlight
midnight
Strikingly thin and fast so you can work, play or create anywhere.
Learn more Buy
New 14” with M5
MacBook Pro 14” and 16”
M5, M4 Pro or M4 Max chip
space black
silver
The most advanced Mac laptops for demanding workflows.
Learn more Buy

iMac
M4 chip
silver
A stunning all-in-one desktop for creativity and productivity.
Learn more Buy
Mac mini
M4 or M4 Pro chip
The mini-est, most affordable Mac with mighty performance.
Learn more Buy
Mac Studio
M4 Max or M3 Ultra chip
Powerful performance and extensive connectivity for pro workflows.
Learn more Buy
Mac Pro
M2 Ultra chip
A pro workstation with PCIe expansion for demanding workflows.
Learn more Buy

Studio Display
A 5K Retina display with stellar camera and audio.
Learn more Buy
Pro Display XDR
An advanced 6K XDR display for pro workflows.
Learn more Buy

Why Apple is the best place to buy Mac.

Shop Mac

Save on a new Mac with e⁠d⁠u⁠c⁠a⁠t⁠i⁠o⁠n⁠ ⁠p⁠r⁠i⁠c⁠i⁠n⁠g⁠.
Available to college students and educators.*
Education PricingShop our Education Store and save.
You can save on a new iPad, Mac and more with Apple education pricing. It’s available to current and newly accepted higher education students and their parents, as well as lecturers and other staff.*
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Customise your Mac.
Choose your chip, memory, storage, even colour.
Customise Your MacChoose your chip, memory, storage, even colour.
Build the Mac that’s best for you. When you buy online at Apple, you can customise your Mac just the way you want. Whether you need an extra‑powerful chip, more memory or additional storage, you can tailor any new Mac to suit y⁠o⁠u⁠r⁠ ⁠n⁠e⁠e⁠d⁠s⁠.
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Fast, free delivery.
Get free delivery directly to your door.
Shop with a Specialist
Our Specialists can help you pick something perfect.
Shop with a SpecialistGet help finding what’s right for you.
Shop one‑to‑one with a Specialist online.
Shop with a Specialist online
Join an online Personal S⁠e⁠t⁠u⁠p⁠ ⁠s⁠e⁠s⁠s⁠i⁠o⁠n⁠.
Talk one-to-one with a Specialist to set up your Mac and discover n⁠e⁠w⁠ ⁠f⁠e⁠a⁠t⁠u⁠r⁠e⁠s⁠.
Personal SetupJump into online, one‑to‑one sessions.
When you buy your new Mac directly from Apple, you’ll get access to Personal Setup. In these online sessions, a Specialist can guide you through setup and data transfer or focus on features that help you make the most of your Mac. Best of all, you can join whenever works for you, from wherever you are.
Learn more
Explore a shopping experience designed a⁠r⁠o⁠u⁠n⁠d⁠ ⁠y⁠o⁠u⁠.
Use the Apple Store app to get a more personal way t⁠o⁠ ⁠s⁠h⁠o⁠p⁠.
Apple Store AppShop in the Apple Store app, tailored specifically f⁠o⁠r⁠ ⁠y⁠o⁠u⁠.
Get personalised product recommendations, compare models, access your Saved Items and track your orders. And opt in today to get updates on new products, promotions, flexible payment options and store events.
Download the Apple Store app

Get to know Mac.

Performance and Battery Life
Go fast. Go far.
Built for AI
Smart. Secure. On ⁠device.
macOS a⁠n⁠d⁠ ⁠A⁠p⁠p⁠l⁠e⁠ ⁠I⁠n⁠t⁠e⁠l⁠l⁠i⁠g⁠e⁠n⁠c⁠e
Easy t⁠o⁠ ⁠u⁠s⁠e⁠. Easy t⁠o⁠ ⁠l⁠o⁠v⁠e⁠.
Mac + iPhone
Dream team.
Compatibility
Mac runs your favourite apps.
Privacy and Security
Your business is nobody else’s.
Durability
Built to stand the test of time.
Apple Values
Our values drive everything we do.

Give us the old. Save on the new.

With A⁠p⁠p⁠l⁠e⁠ ⁠T⁠r⁠a⁠d⁠e⁠ ⁠I⁠n⁠, you can get a great price for your current device and apply it towards a new one. If your device isn’t eligible for credit, we’ll recycle it f⁠o⁠r⁠ ⁠f⁠r⁠e⁠e⁠.⁶

See what your device is worth

A closed silver Mac laptop covered with stickers and a new MacBook Pro in space black colour still in its box being handled by pairs of hands

Mac does that.

See how easy it is to switch to Mac.

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Various Mac devices, including MacBook Pro, iMac, MacBook Air, Mac mini and Mac Studio

Mac accessories

Explore keyboards, mice and o⁠t⁠h⁠e⁠r⁠ ⁠e⁠s⁠s⁠e⁠n⁠t⁠i⁠a⁠l⁠s⁠.

Shop Mac accessories

Various Mac accessories, including a black Magic Keyboard with Touch ID, a black Magic Mouse, a black Magic Trackpad, a black accessories cord and white AirPods inside an open white charging case

Studio Display

The 27-inch 5K Retina display pairs beautifully with a⁠n⁠y⁠ ⁠M⁠a⁠c⁠.

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27-inch Studio Display showing a colourful screen

Unlock the world of Apple.

Answer calls or messages from your iPhone directly on your Mac. Use Universal Clipboard to copy images, video or text from your iPhone, then paste into another app on your nearby Mac. And thanks to iCloud, you can access your files from either your iPhone or your Mac. And so much more.